Would You Like to KeepNorth4Ever?

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Petitioners can come to you or someone that is home bound. Please send Nancy Bennett, Trisa Mannion or Mackenzie Dodge a message or call 970-549-0724.

1 Stop Computer Shop

1460 North Avenue Suite A

Monday-Friday 9:00-5:00

Black Carriage Furniture

2580 Highway 6 & 50

Monday – Saturday 10:00-6:00

Crafts & More

558 Main Street

Monday-Saturday 10:00-6:00

Family Auto Care

2871 North Avenue

Monday- Friday 7:30-5:30

Fruita Wood & BBQ

2297 Tall Grass Drive Unit C

Monday-Friday 7:30-5:00

Saturday 9:00-3:00


216 North Avenue

If not open just go to The Mail Suite in the same building.

Orchard Mesa Baptist Church

2748 B 1/2 Rd

(behind Auto Zone on Orchard Mesa)

Monday-Thursday & Saturday 8:00-5:00

The Mail Suite

202 North Avenue

Monday-Friday 8:30-5:00

Salon Style at Tiffany's

230 E. Lynwood Ct. Unit F

(By OM Library & Mary’s Restaurant)

Monday-Tuesday 9:30-5:30

Thursday-Friday 9:30-5:30

Nurses Uniforms & Shoes

1460 North Ave Ste K

Monday -Wednesday 10:00-6:00

Thursday-Friday 12:00-5:00

Saturday 10:00-3:00

The Health Institute of Western Colorado / Dr. Jeff McCloskey

755 North Avenue

Monday, Wednesday, Friday 9:00-6:00

Tuesday & Thursday call first


Harrahs Hair Skin & Nails

1005 N 12th Street Suite 102

Tuesday – Wednesday 8:00-6:00

Thursday 8:00-5:00

Friday 1:00-5:00

Saturday 9:00-11:00


2926 North Avenue

Monday-Friday 8:00-4:30

Satellite TV Supermarket

2924 North Avenue

Monday-Friday 9:00-5:30

The Bike Shop

950 North Ave Ste 108

Monday-Saturday 10:00-6:00

Nitelife Billards

2882 North Avenue

Tuesday – Saturday 10:00-5:00

A Couple of Stitches Embroidery

3005 Gunnison Way

Monday-Friday 9:00-5:30

#KeepNorth4Ever, Why You Should Sign the Petition

Just in case you got sidetracked, here are the factual arguments for preserving “North Avenue.”

The Process

The process leading up to the renaming of North Avenue was an insult to local businesses and to all citizens.  It is true that this topic has been discussed off and on for years. But until 2017, it was just talk.     On July 19, the Council met to discuss the name change. Proponent of the change were invited but opponents were not.  After the July meeting, the City did the bare legal minimum to notify the public that this topic was being resurrected.  Only those who regularly review the City web page could have known of the discussion.  

As important an issue as this is, the Council should have instructed staff to reach out to the effected businesses to tell them that final action was planned on August 16 and to give them the opportunity to comment before action was taken.  No such outreach occurred.  The media chose not to let the public know what the Council was planning.   Thus, the vast majority of North Avenue businesses and citizens at large were caught totally by surprise.

As the result of two Open Records requests, concerned citizens determined that a long-term advocate of the name change had submitted documents to the City that purportedly included a petition signed by 481 North Avenue businesses supporting the name change.  It was further alleged that 76% of North Avenue businesses supported the change. This petition was distributed from staff to Council members.  When asked for a copy of the petition, City staff stated that no one at the City had retained a copy of the petition and it was therefore impossible to provide the public with a copy.

On August 16, the resolution adopted by the Council heavily relied on the input provided by this person.  Attempts to convince the Council to step back from the brink and consider all the evidence and public opinion has fallen on deaf ears.

Historical Value

Some scoff at this because on the surface, especially to an outsider, this “small town” might not seem like much. However, if you stay here long enough then you’ll learn the citizens of Grand Valley understand the brimming rich and deep history that stretches beyond any personal agendas or political undermining.  Settlement records regarding Grand Junction have been documented from as early as 1881.  Renaming North Avenue is akin to removing a chunk of our 136-year-old history.

Taxpayer Expense

While University Boulevard proponents are quick to cite a $22,000 alleged sign-change cost, the real cost of such a change will be felt in our economy.  Where are the expenses for installation and traffic control, address changes on all legal documents, all promotional material and more? Is changing the name of North Avenue going to fix an aging sewer system, or alleviate homelessness, repair decaying infrastructure, or improve the local economy?  Where are the studies validating Return On Investment?

Local Business Owner’s Expense

The real cost of such a change will be felt in our economy when hundreds of small businesses are forced to reallocate cumulatively millions of dollars and thousands of man-hours to change every deed, every license, every insurance policy, every vendor contract, every sign, business card, T-Shirt, vehicle, search engine listing (of which there are hundreds per business), GPS, map, online listing and numerous other details which form a business’s legal footprint, searchable identity and brand. Some North Avenue businesses have already lost customers or had contracts put on hold on command from CPA’s and business advisors who are not ready to add this potential expense to their already squeezed bottom line. One local business alone has cited thousands of contracts that will require amendment and re-filing. Another business has already lost customers due to the prospect of a required change to all documentation and mail forwarding in a few months. The omitted massive indirect costs to small business owners (which will ultimately be passed on to consumers) will greatly eclipse $22,000. These costs will likely be enough to put at least a few struggling businesses under.

Get Involved

You can have a voice by speaking out during “citizen’s comments” at City Council meetings, by gathering signatures and by raising awareness.  Call or email City Council in case some are not up to public speaking.

Want to carry a petition? Have an idea? Just need to chat? Drop us a line...

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